Every LinkedIn post has a repost option. It puts that post in front of your own connections and followers. You have two ways to do it, and a third option that is often better than either.
Three ways to pass a post on
| Option | What your network sees | Best when |
|---|---|---|
| Plain repost | The original post, with a line saying you reposted it | The post speaks for itself and you have nothing to add |
| Repost with your thoughts | Your text on top, the original embedded below | You can add context, experience or a different view |
| Comment on the original | Your words under the original post, seen by its readers | Your view is mainly for the author and their audience |
A plain repost is the quickest. It spreads the post but says nothing about you, and many readers scroll straight past a share with no comment. It works best for news your network clearly needs, like a colleague’s job opening.
A repost with your thoughts appears as your post, with theirs underneath. It shows your thinking, tells your network why this matters, and can start a conversation on your side. For most shares, this is the one to pick.
A comment keeps the discussion where it started. If your point is a question for the author, or an addition that belongs in their thread, comment instead. The LinkedIn commenting strategy guide explains how to make that comment count.
The one line that makes a repost worth reading
You do not need a paragraph. One sentence of real context is enough. Some examples of the kind of line that works:
- “We tried step two on our team. It only worked once we cut the meeting to 15 minutes.”
- “I disagree with point 3 for teams under ten people, and here is why.”
- “Sharing because Dana’s team did the work behind our launch, and she deserves the credit.”
- “If you hire for support roles, the second half of this is the part to read.”
Each one tells the reader why you, specifically, are sharing it. If your text refers to the author’s point, mention them so they see it.
Habits to avoid
- Reposting your own posts again and again. Bringing back an old post now and then is fine if it is still useful. Doing it constantly feels like padding.
- Reposting to keep up your end of a deal. Share because the content is good, not because a group expects it. That is how engagement pods work, and they are best avoided.
- Reposting without reading past the first lines. Your name is on it now.
Notifications and edits
The original author is usually notified when you repost, and the shared post links back to them. If they edit or delete the original, your repost reflects that.
To write a short, useful take, try the free Comment Generator. If your thoughts grow into a full post of your own, start with the Post Generator and see how to write a LinkedIn post.