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LinkedIn Outreach Sequence Builder

Free Runs in your browser No automation

An outreach sequence is a short plan of touches spread over a few weeks: engage with their posts, connect, message, follow up, close politely. Set the day and type for three to five steps, write each one, then copy or download the plan and work through it by hand.

Step 1
62 characters
Step 2
71 characters / 200 (300 with Premium)
Step 3
92 characters
Step 4
85 characters
Step 5
86 characters
YOUR SEQUENCE
  1. Day 0 · Comment on their post

    A thoughtful comment on something {firstName} posted recently.

    Step 1
  2. Day 2 · Connection note

    Hi {firstName}, enjoyed your post on {topic}. Would be glad to connect.

    Step 2
  3. Day 5 · Message

    Thanks for connecting, {firstName}. Curious: how is {company} approaching {topic} this year?

    Step 3
  4. Day 10 · Follow-up

    Hi {firstName}, I put together a short checklist on {topic}. Want me to send it over?

    Step 4
  5. Day 17 · Final note

    Last note from me, {firstName}. If {topic} becomes a priority, I am easy to find here.

    Step 5

A plan you follow by hand. We never send messages for you.

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HOW IT WORKS

Building the plan

  1. 01

    Lay out the steps

    Start with a comment or a connection request, then a message, one or two follow-ups and a polite last note.

  2. 02

    Space them out

    Leave a few days between steps so each one feels natural rather than pushy.

  3. 03

    Write and export

    Write each message with {placeholders}, then copy or download the plan and follow it yourself.

EXAMPLES

A five-step plan over 17 days

DayStepGoal
0 Comment on their post Be a familiar name before you connect
2 Connection note Connect with a specific reason
5 Message Start a conversation with a question
10 Follow-up Add something useful
17 Final note Close politely and leave the door open
THE SEQUENCE RULE

Give before you ask

The early steps give something: a thoughtful comment, a useful resource, a good question. The ask comes later and stays small. If a step only takes, rewrite it until it offers something too.

Tips that work

  • Do leave a few days between steps.
  • Do make every step worth reading on its own.
  • Do stop after the final note if there is still no reply.
  • Don't automate any step; send everything yourself.
  • Don't pitch in the connection note.
  • Don't add a sixth and seventh follow-up because the first five got no answer.

Two ways outreach usually goes wrong

The first is a single message and then silence. The person was busy, never replied, and you never tried again. The second is the opposite: four follow-ups in a week that all say "just bumping this". A planned sequence fixes both, because you decide in advance what each touch adds and when it happens.

A written plan also keeps you organized. When you are talking to several people at different stages, it shows who gets what on which day, so you do not forget a follow-up or send someone the same message twice.

Walking through the example plan

Day 0, you leave a real comment on something they posted. No pitch, just a point that adds to theirs. Day 2, you send a connection request that mentions the post. Day 5, after they accept, you send a message with a question about their work.

Day 10, no reply, so you follow up with something useful: a short resource, a relevant example, a thought on their question. Day 17, a final two-line note that leaves the door open. That is the whole thing. Five steps, a bit over two weeks, and every step can stand on its own.

Each step should make sense even if they never saw the one before, because many people will not remember your last message.

Manual on purpose

The builder never sends anything. LinkedIn does not allow automated connection requests or messages, and accounts that use automation risk restrictions. We built this to help you plan and write; you send each step yourself, at a human pace.

Export the plan as text and keep it with your notes or CRM. If you want to fill names and details for several people, use the same {placeholders} as the Personalization Tool. And measure as you go: the Acceptance Rate Calculator shows whether to fix the note, the first message or the ask before you add more steps.

FAQ

Frequently asked questions

Does the sequence builder send messages for me?

No. It is a planning tool. You send each step yourself; we never automate LinkedIn.

How many steps should a LinkedIn sequence have?

Three to five. More than that usually feels pushy, especially without replies.

How many days between steps?

A few days is a good default. Give people time to see and answer each step.

Can I use placeholders?

Yes. Write {firstName}, {company} or {topic} and fill them with the Personalization Tool.

Is my plan saved?

Not on our side. Copy it or download it as a .txt file to keep it.

What should the final step say?

A short, polite close that leaves the door open, such as "If this becomes a priority, I am easy to find here."

What if they reply halfway through?

Drop the plan for that person and just have the conversation. The sequence only exists to get you to a reply.

Key terms

Boolean search:
Boolean search on LinkedIn means combining keywords with operators such as AND, OR, NOT, quotation marks and parentheses to make a people or job search more precise.

Keep the conversation going

More outreach tools and guides: LinkedIn Outreach: From First Note to Real Conversation.

Last updated · Written and reviewed by the [Brand] team